Specializes in content creation for blogs, websites, marketing efforts, public speaking materials, and more for a variety of clients.

Services include:

• Article writing

• Blogging

• Content writing

• Copywriting

• Feature writing

• Ghostwriting

• Interviewing

• Manuscript writing, review, and general editing

• Press releases

• SEO writing

• Speechwriting

• Website writing

Responsible for the creation of best-in-class speaking material, including keynotes, speeches, and scripts, for clients on a variety of topics.

Duties include:

• Develops and formats speeches, scripts, toasts, keynotes, and other presentation materials

• Interviews clients to develop a keen understanding of the speaker’s story as well as individual style, tone, and preferences

• Meets with clients regularly to confirm requirements and key messaging

Oversees digital PR content and link-building efforts, from concept to completion, for high-profile clients across several industries. Specializes in using original research to create newsworthy content and garner client coverage from high authority publications.

Campaigns shortlisted for The Drum Awards 2022 (SEO - Most Effective Use of Content) and featured in publications such as Chicago Tribune, USA Today, Fox News, People Magazine, Sports Illustrated, Forbes, HuffPost UK, The Independent, and Daily Mail.

Responsibilities include:

• Generates creative and compelling ideas to develop into digital PR campaigns

• Develops data using original research (e.g., surveys, publicly available data sources)

• Analyzes data to gain newsworthy insights and angles

• Works with designers, writers, and editors to manage project timelines

• Assists in outreach efforts

• Keeps track of projects and measures performance to meet client goals

Responsible for managing, planning, and executing content calendars for all clients, including authoring best-in-class content using topic and audience research.

Duties include:

• Implements SEO content strategy across client websites

• Establishes and oversees realistic goals and utilizes data to track successes and adjust efforts in order to deliver on KPIs

• Manages external team, including hiring copywriters, selecting for assignments, maintaining budgets, and ensuring quality control

• Oversees outreach efforts and media relations to secure placements in national and local publications, including Entrepreneur

• Develops and executes strategic marketing plans for The Loop Marketing, including thought leadership blog posts, social media efforts, and email copy

• Maintains knowledge of and stays current on content trends and best practices for success

Oversees content creation and link-building efforts from concept through production for numerous clients.

Campaigns named best Newsjacking or Trend-Related Content Marketing (2020) by Ragan’s PR Daily Content Marketing Awards and featured in Newsweek, Forbes, Insider, CNBC, The Ladders, Vice, Bustle, and more.

Responsibilities include:

• Manages several content campaigns at once, while staying on budget and on time

• Analyzes complex data sets, accurately sources data, and effectively synthesizes information

• Secures media placements through direct outreach

• Assists in copywriting and media relations for various clients.

• Contributes to paid media ad copy efforts for various clients across multiple sectors, including healthcare and life insurance

• Crafts marketing materials for Digital Third Coast, including thought leadership blog posts and social media campaigns

Assumed editorial responsibilities and oversees digital editorial direction, including scheduling and programming.

Responsibilities include:

• Produces morning newsletter, The Frequency, from concept through production each day

• Assists in production of Charlotte Talks and Morning Edition

• Generates articles on local and national news

• Oversees WFAE’s social media presence by combining short and concise writing with descriptive media in order to drive engagement across platforms

Earned increased editorial responsibilities and promoted to assume the role of Associate Editor in order to provide strategic editorial direction.

Work received widespread critical acclaim and two 1st place awards: for faith & religion reporting from the NC Press Association (2017); and for a profile feature from the NC Press Association (2017).

Responsibilities include:

• Produces weekly installments of Cash Confessional with Bank of America, monthly installments of Chem 101 with Ruth's Chris Steakhouse, 5-10 weekly articles on local news

• Contributes to Charlotte Agenda’s social media presence by combining short and concise writing with engaging and descriptive visual media, including videos

• Creates innovative Instagram content for high-profile partners such as Coca-Cola, Heineken and Lyft, from concept through production, to drive engagement and increase visibility of brand campaigns

• Co-author of the second edition of City Notes, a 200+-page newcomer's guide to Charlotte; helped fact-check, edit, and contribute. 20,000 copies printed and distributed throughout Charlotte

Transitioned from Editorial Intern and joined a team of elite, top-talent editorial professionals. Launched a well-known series (Cash Confessional) and served as the primary reporter on national cases such as the fatal Keith Lamont Scott shooting and Nagleria fowleri outbreak at the US National Whitewater Center.

Responsibilities include:

• Creator of Cash Confessional, in partnership with Bank of America

• Develops 5-10 stories per week

• Copywrites, edits, and fact-checks content before publishing to the web

• Creates and sends morning newsletter to subscriber base of 34,000+

• Develops creative assets across various social media platforms by uploading photos and videos to provide visual interest to expand company’s presence and increase followers

• Co-author of inaugural copy of City Notes, the Agenda's guide to Charlotte

• Manages social media platforms and membership program

Provides editorial support and guidance.

Responsibilities include:

• Crafts 1-5 weekly stories per week

• Manages the company’s social media platforms for brand consistency and traffic insight